Use Viral Marketing

Viral Marketing also known as Viral Advertising is a marketing technique
used to build the public awareness of one’s product or company. They use
many forms of media to reach out to the public without actually promoting
the product by riding on in other forms of addictive means that could get a
person hooked and be obliged or amused to actually pass it on, with the
product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a
media they will pass it on to their friends and family. They sponsor the
certain media, such as a cool flash game, funny video, amusing story and
such, which one may pass on to another with the company brand or logo or
the products description or any other content to help promote the company
or its product.
Viral marketing has become a popular means of advertising and marketing
because they are relatively low cost. To avoid being tagged as spam mail,
viral marketing counts on the eagerness of one person to pass on the
product. If a person sees the name of the person they know as the sender,
they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they
help in spreading their viral marketing. They rely on the number of
recipients a viral marketing gets from one person in determining the
amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of
publicity and public awareness about your site and your company. You get
to generate a flow of traffic that are potential customers. With a little
ingenuity and imagination, plus some incentives or prizes, you can reach
out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral
Marketing and Advertising. Not using it could kill your business. Along
with other schemes and methods in promoting your site, like Search
Engine Optimization and such, viral marketing could easily push you
ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you
and your company. You get them to pass your advertisement along. They
are also very low cost that not investing in it could be downright a business
suicide. All it takes is a great idea, a good addicting game or a funny story.
Create a gossip or a buzz, many movies are promoted by using scandals
and gossips to spread a viral message. Remember the movie “The Blair
Witch Project”?
Many big companies have tried viral marketing and have had many
success stories with it. A classic example is Microsoft’s Hotmail. They
were the first known big company to utilize the scheme and it has worked
wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act
now and reap the benefits Viral Marketing will provide for you and your
sales figures.