One of the most effective marketing tools created for internet business is
the informational ebook. From the beginning of internet marketing,
offering a free informational ebook has been used as a means to build your
client mailing lists. These documents can be easily transferred to your
potential customers and are a much more effective way to communicate
than through a conventional email.
While creating your own ebook product is the most effective method of
gaining customer support, there are many quality ebooks on the world
wide web that can be obtained with resale rights that you can use for your
own marketing campaign. When looking for the right ebook to use you
will need to determine several points. Firstly, you will need to have truly
useful content and information. Since the free informational ebook is such
a popular format there are a lot which merely regurgitate the same
outdated information.
You will need to determine the proper file format to deliver your ebook to
your clients. Over the last decade PDF (portable document file) has, thanks
to Adobe Acrobat, become the standard for digital information. Unlike the
exe format which can carry trojan malware or viruses that are undetectable
to the majority of anti-virus programs until it is too late, the PDF file
format is very difficult to tamper with.
Since there are so many free informational ebooks now available, an extra
incentive needed to be developed to make yours the ebook of choice. To
increase the value of your informational ebook, giving away or selling the
resale rights to the ebook makes it more valuable to your new client. Some
ebooks come with standard resale rights which means the person who
acquires it from you can then give or resell the book to his prospective
clients and keep the profit although he cannot change the content or the
links within.
Rebranding of these ebooks has become a powerful marketing tool. With
Rebrand rights, the client who gets your book can use a rebranding
program (usually provided by the originator) to replace your internal
hyperlinks and name with his own, thus personalizing the ebook for his
business. An example of how this can create a widespread income stream
for you would be through an affiliate program within the ebook. The
person who obtains it from you has either made you a purchase price or a
new email contact and is in your first level downline. Then when he has
rebranded the ebook to pass on to his potential clients, they can become
your second level downline in the program. There is still the option to
charge a fee to rebrand your ebook for your customer to increase your
revenue stream. You can also set it up so they have to pay a fee to the
originator of the ebook for rebranding rights. Either way, your free ebook
offer is still creating income for you.
The final beauty of giving away free ebooks is that you are not having to
ask people to buy your product and you still benefit from the advertising
potential of future distribution by those who have obtained it from you.
the informational ebook. From the beginning of internet marketing,
offering a free informational ebook has been used as a means to build your
client mailing lists. These documents can be easily transferred to your
potential customers and are a much more effective way to communicate
than through a conventional email.
While creating your own ebook product is the most effective method of
gaining customer support, there are many quality ebooks on the world
wide web that can be obtained with resale rights that you can use for your
own marketing campaign. When looking for the right ebook to use you
will need to determine several points. Firstly, you will need to have truly
useful content and information. Since the free informational ebook is such
a popular format there are a lot which merely regurgitate the same
outdated information.
You will need to determine the proper file format to deliver your ebook to
your clients. Over the last decade PDF (portable document file) has, thanks
to Adobe Acrobat, become the standard for digital information. Unlike the
exe format which can carry trojan malware or viruses that are undetectable
to the majority of anti-virus programs until it is too late, the PDF file
format is very difficult to tamper with.
Since there are so many free informational ebooks now available, an extra
incentive needed to be developed to make yours the ebook of choice. To
increase the value of your informational ebook, giving away or selling the
resale rights to the ebook makes it more valuable to your new client. Some
ebooks come with standard resale rights which means the person who
acquires it from you can then give or resell the book to his prospective
clients and keep the profit although he cannot change the content or the
links within.
Rebranding of these ebooks has become a powerful marketing tool. With
Rebrand rights, the client who gets your book can use a rebranding
program (usually provided by the originator) to replace your internal
hyperlinks and name with his own, thus personalizing the ebook for his
business. An example of how this can create a widespread income stream
for you would be through an affiliate program within the ebook. The
person who obtains it from you has either made you a purchase price or a
new email contact and is in your first level downline. Then when he has
rebranded the ebook to pass on to his potential clients, they can become
your second level downline in the program. There is still the option to
charge a fee to rebrand your ebook for your customer to increase your
revenue stream. You can also set it up so they have to pay a fee to the
originator of the ebook for rebranding rights. Either way, your free ebook
offer is still creating income for you.
The final beauty of giving away free ebooks is that you are not having to
ask people to buy your product and you still benefit from the advertising
potential of future distribution by those who have obtained it from you.
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