introduction to our free info to all our sweet visitors

There is one hard and fast rule in generating income for your website: A
steady flow of website traffic. If no one goes to your site, it hardly bares a
chance of generating an income. Many sites have tried and failed in doing
so, and these results to the sites demise. It takes money to maintain an
income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic
for your site.
While there are ways to jumpstart your traffic flows, many sites don’t have
the resources that others have to generate more traffic for your site. Well,
you don’t have to spend a cent; all you need is the proper mindset and a lot
of eagerness. You also must have the drive and perseverance to do hard
work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single
cent. Now it’s a sure thing that many sites have articles that offer tips and
guidelines in how to generate traffic using only free methods. Because it is
possible, you don’t need to speed a single cent, it may take time, to say
honestly, I’m not going to beat around the bush with you. You get better
chances by paying for your advertisements, but at least you get a fighting
chance with some of these free methods I’m about to tell you.

Build your own opt-in list.

It is not possible to build a successful list by merely putting a sign up
invitation on your website. With the massive competition for people's time
and money you need to create an irresistible incentive for them to give you
their name and address. There are several highly successful methods to
tempt them.
Exclusive and informative ebooks about your market's interests can be
given away as gifts for signing up with your list. Reports about specific
products or processes that teach valuable lessons to aid your customer also
increase the number of people willing to sign up for your opt-in list. If
your market uses such things, a helpful software program that makes their
work easier is always welcome.
Another great way to gain those needed opt-in addresses is to offer
membership in a special members only area where they are provided with
extra services or information. By making them feel "special" they are more
likely to continue allowing you to email them your offers. Providing
quality information in a recurring emagazine or newsletter will keep your
name familiar. Make sure to include the hint that they may want to forward
the newsletter to other friends who may find it useful. Since many people
keep the html turned off in their email accounts you would want to carry
an online version of your newsletters.
While the popup window was originally a marketer's dream come true, it
has been so overused and abused that it has become standard practice for
people to automatically run software that will prevent them from showing.
If you are still relying on popups for your address capture field then you
are losing sales everyday. To replace the popup, more often people are now
coding their sites with "alert boxes". This is a second field that appears
over your webpage which should contain the information about the
"special" offer and the address information data fields. There are many
options for these boxes; some are static while others can be written to
follow the viewer up and down the page as they scroll. Always make sure
the alert box can be closed out so your original page can still be read.
Once you have them in your address book it is very important to keep
them. As well as offering quality products or service it is a good idea to
create interest channels of your clients. By keeping your list focused on the
individuals interests and only sending to those who have specifically
indicated their interest in a specific topic you will have fewer people
unsubscribe because of too many emails off their topic or interest.
Make sure to offer your opt-in list only quality products or information.
Once you have them, it will be your reputation that either keeps them and
adds weight to your recommendations or bores them into hitting the
unsubscribe link in your email.

Take advantage of autoresponders

Basically, once you have confirmed a potential client's willingness to
receive e-mail from you, you can enter that address into your
autoresponder program and the autoresponder will then issue preset
messages to that client on a scheduled basis. This service is used to
continue communication with the client and will hopefully generate extra
sales at some time in the future.
Depending on your business, you may make these messages ongoing
"lessons" or "updates" or basic advertisements for products you offer. The
continuing string of messages you send are entirely up to you. You make
keep adding messages for as long as there are people willing to receive
them or you can set your autoresponder to issue a set number and then not
contact that person again.
There are two types of autoresponder services you can utilize. The first is
user based and requires you to subscribe to a professional autoresponder
company. You upload them the messages you want sent and determine the
frequency. This can be done on a monthly subscription or can be based on
the number of messages sent.
Server side autoresponder programs are your own program put on your
website's server. The up side to this type of autoresponder program is that
it does not cost you more than the initial cost of the program to use it. The
downside is that you will need to gain some expertise in how to set the
program up and use it. You will need a webhosting service that supports
MySQL and Perl programming protocols and tech support that will insure
you get the script installed properly.
Once you have entered your "safelist" of e-mail addresses that have opted
into receiving your messages, you may set up the time intervals by which
the autoresponder will mail messages to them. You can set the
autoresponder to always issue the current new message or you can
program it to stagger the messages out depending on the date a new client
has signed up. That way if you are sending an informational "course" then
the new person is started with the first message and the regular routine will
send each subsequent message in its preset time and sequence.
Professional autoresponder companies have to protect their reputations by
using only the most secure autoresponders. If you are purchasing your own
autoresponder program it will be necessary to research the program you
are planning to use. Not all of them are perfect and some of the bugs
discovered in a few will generate multiple copies of the same e-mail
message or send inappropriate message return requests. Either of these
bugs can cause spam complaints against your business. There have been
some autoresponder programs that actually replicated the messages
through the address books of receiver's e-mail accounts. This "sorcerer's
apprentice" style of bug will be disastrous to your e-mail marketing
campaign.
But autoresponder driven advertising campaigns have proven themselves
to be so effective that it is vital to your overall success to use this method.
The only other option would be to send out each individual message
personally. Once you have a large mailing list the amount of time required
becomes so large as to make it unworkable.
There are different ways to build your own opt-in list.